Portfolio • Reach • Performance

Our Companies

A curated portfolio spanning wellness, grooming, hospitality, construction, media, facilities management, and beauty.

Portfolio Overview

UAE Operations
Brands Managed
8+ active brands
Market Coverage
UAE-wide execution
Operating Model
Trading + Brand Management

Built to scale

THE BROTHERS GENERAL TRADING L.L.C supports a diverse portfolio of lifestyle and service-led ventures. Our model aligns general trading with brand management and operational excellence—so each brand can grow with consistency, control, and measurable performance.

Partnership model
Operator-first
Delivery
Governance-led
Reporting
KPI-based
Experience
Customer-centered

Portfolio

Explore each brand and visit their official website.

Laguna Global - official logo

Laguna Global

Premium spa retreats

laguna.global

5+ Dubai branches delivering bespoke wellness programs with five-star service standards.

707 Gents Barber - official logo

707 Gents Barber

Grooming lounges

7o7.io

Sharjah & Dubai locations offering precision grooming, skin treatments, and lounge-style hospitality.

Dar Al Faraana Contracting - official logo

Dar Al Faraana Contracting

Construction & fit-out

daralfaraana.com

Civil, MEP, and specialty contracting with disciplined governance across the UAE.

Signature SPA - official logo

Signature SPA

Luxury spa experiences

signaturespa.ae

Blends eastern wellness rituals with modern therapies and sensory design across UAE locations.

Laguna Salon - official logo

Laguna Salon

Beauty salon

laguna.salon

Dubai-based premium beauty and bridal services with expert stylists and makeup artists.

Elpis Digital Marketing - official logo

Elpis Digital Marketing

Digital marketing

elpis.ae

Full-service digital marketing agency delivering branding, content, performance campaigns, and growth strategy.

Laguna MSM Facilities Management - official logo

Laguna MSM Facilities Management

Facilities management

lagunauae.net

Integrated technical, soft, and specialist services for residential, commercial, and hospitality clients.

AMOO Restaurant and Cafe - official logo

AMOO Restaurant and Cafe

Dining concept

amoo.ae

Dubai restaurant+café blending Middle Eastern flavors with contemporary hospitality.

Industries We Serve

Diversified portfolio spanning key growth sectors in the UAE

Wellness & Spa

Grooming

Construction

Digital Marketing

F&B

Media

Facilities

Beauty

Our Partnership Approach

Strategic Trading

Import, export, and distribution planning aligned with long-term growth objectives across key sectors.

Quality & Standards

Disciplined quality control, risk management, and operational standards across all initiatives.

Operational Excellence

Process optimization, KPI reporting, and customer experience improvement.

Interested in Partnership Opportunities?

Explore how Brothers can support your venture's growth through general trading and brand management.

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